MarTechTools

This free online tool functions as an Ads KPI Analyzer, enabling users to instantly calculate over 40 essential advertising metrics such as CPM, CPC, CPA, ROAS, and CTR. Users can simply paste campaign data from Excel, Google Sheets, or CSV to analyze performance, manage ad pacing, and monitor budgets for various platforms like Google Ads and programmatic advertising. It requires no signup, is 100% private, and supports flexible currency and number formats.